15 Books That Built a $100M Empire: Alex Hormozi's Ultimate Reading List

The 15 Books Alex Hormozi Has Studied More Than Any Others

Most people read books to check off a list.
Alex Hormozi reads them to extract every dollar of value.

In a viral thread, he shared the books he’s returned to again and again—not skimmed once, but genuinely studied.
For anyone building toward $100M+, these are the foundations he keeps coming back to.

The Psychology of Persuasion

Hormozi often says business comes down to getting people to say “yes.”
These four books form the core of his understanding of human psychology and influence:

Cialdini’s work on persuasion principles.
Carnegie’s timeless playbook on human relations.
The fundamentals haven’t changed in 90 years because human nature hasn’t either.

Building Scalable Sales Systems

At some point, founder-led sales hits a ceiling.
These books provide the blueprints for building a predictable revenue machine:

Mark Roberge took HubSpot from $0 to $100M with a data-driven formula.
Aaron Ross built the outbound system that added $100M in recurring revenue at Salesforce.
Proven frameworks, not theory.

Modern Marketing & Audience Building

Funnels, webinars, one-to-many selling—Hormozi credits these books with shaping his approach to audience-based businesses:

Russell Brunson on turning expertise into movements.
Jason Fladlien on webinar selling (he’s done $100M+ in webinar sales alone).

Leadership & Strategic Thinking

Getting to $10M requires hustle. Getting past it requires becoming a different kind of leader.
These shaped Hormozi’s thinking on building organizations that scale:

Ready, Fire, Aim is particularly useful—it breaks down exactly what to focus on at each revenue stage ($0-1M, $1-10M, $10-50M, $50M+).

The Hormozi Playbooks

Hormozi’s own books distill everything he learned building $100M+ businesses into actionable frameworks:

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You can read one a month if you want—but the reality is, if you inherently like them, you’ll come back to them rather than checking off a list. — Alex Hormozi

That’s the through-line here. Not reading 52 books a year to post about it. Reading 15 great ones until the principles become automatic.

Boring fundamentals. Extraordinary results.