$100M Money Models

Stage I: Get Cash
Attraction Offers get more customers for less
Stage II: Get More Cash
Upsell & Downsell Offers make more money from them faster
Stage III: Get The Most Cash
Continuity Offers maximize their total money spent In real life, it happens like this… First, I get customers reliably.
Then, I make sure they pay for themselves reliably.
Then, I make sure they pay for other customers reliably.
Then, I start maximizing each customer’s long-term value.
Then, I spend as many advertising dollars as I can to print as much money as possible. This is my cookbook for making money.